This role is at the heart of our marketing campaigns for the games we publish. It’s supported by a host of incredibly talented disciplines, including Community, Video, Graphics and PR. As part of the role, you will be expected to work closely with the developers of the games we publish to ensure that you create bespoke boutique-style marketing campaigns on a global level that fit the needs of each game. You will also be expected to work well as part of a team; collaboration is one of the core components that our campaigns are built around and, indeed, Raw Fury as a whole.
Marketing Manager Responsibilities:
Develop the brand marketing strategy, including tone of voice and key brand pillars, while gaining alignment with all stakeholders.
Oversee the development of each title’s brand identity and key materials (assets such as trailers etc.), working with our internal creatives and/or external agencies to ensure consistency across the campaign.
Create and manage timelines for campaigns and align with stakeholders.
Co-create and execute marketing activities, and campaign beats with PR, Community and Performance while ensuring that the campaign is delivered on time and to budget.
Take ownership and management of the overall marketing budget for the games you support
Support with planning and execution of company brand activities and initiatives.
Be a brand ambassador for Raw Fury and a light that helps keep wider company materials consistent.
Need to have skills:
Project management: the ability to multitask across games and be able to prioritise workload and manage time and tasks according to mapped out key objectives.
Experience working on video game marketing campaigns
Nice to have skills;
Experience of working with analytics
A broad understanding of the production process of the publishing of a game
Who we are:
We, the Furies, have run both small and large development studios; we’ve produced games, promoted them, and written about them. We’ve designed them, distributed them, and delivered them into the hands of fans. We are a mixed team of veterans and new talent. We have enjoyed success and survived through challenges. And now, we follow our passion for helping the next generation of developer magicians. To help them find success, be happy, and stay independent.
We publish an eclectic portfolio of games ranging from first-person narrative adventures, strategy and management, platformers, roguelikes, toy-like games filled with charm and art house experiences. We dabble in a bit of everything across PC, Console, mobile and VR, and we are all the better for it.
Your mission, if you choose to accept it, is to help these wonderful games find a place in the world by ethically marketing the heck out of them.
Ready to join us? Apply below: